Star Rating.

Frequently asked questions

What is the Star Rating?

As part of BMW's commitment to service excellence, we would like to share your views on your Dealer experience, either during the Sales or Service transaction lifecycle. We will then collate this information and publish it on our individual Dealer websites, so that other customers can quickly and simply get an understanding of how that Dealership is performing from its customers' point of view.

How is my data used?

Your question score provided during the telephone survey will be shown on the Dealer's website, and other potential customers will be able to browse the scores going back approximately 90 days. Your personal details are never disclosed on the Dealer website, just the score.

How is the Dealer summary star rating calculated?

Each customer is asked to rate their service using a scale from 1.0 to 5.0. These scores are collated over a 90 day period and then expressed as a star rating based on a score out of 5.

The star ratings and their scores which must be achieved are shown below.

  • 1.0 - 1.2          
  • 1.3 - 1.7          
  • 1.8 - 2.2          
  • 2.3 - 2.7          
  • 2.8 - 3.2          
  • 3.3 - 3.7          
  • 3.8 - 4.2          
  • 4.3 - 4.7          
  • 4.8 - 5.0